What You Can Expect
Data-driven pricing designed to attract strong offers.
High-quality photography, video and exposure where it matters.
Your home seen by the right buyers online and in person.
I negotiate for your best price, terms and overall outcome.
Even a Great House Doesn't Sell Itself.
Even when a home is well maintained, updated and move-in ready, the decisions made before and during the listing can have a significant impact on the outcome. Pricing too high can cost momentum. Pricing too low can leave money on the table. Presentation, timing, marketing and negotiation all matter.
My job is to build the strategy around your specific home, your market and what you need from the sale.
Your Selling Strategy
1.
Evaluate
We start with your home, your market, your competition and your goals.
2.
Position
We determine pricing, preparation and positioning before the home ever hits the market.
3.
Launch
Professional presentation and marketing give your home the strongest possible introduction to buyers.
4.
Negotiate
An offer isn't just a price. I evaluate price, financing, contingencies, timing and terms to help you choose—and negotiate—the strongest deal.
5.
Close
From contract through inspections, appraisal and closing, I stay involved and keep the transaction moving.
28+ YEARS OF MARKETING EXPERIENCE.
Now Working for Your Home.
Long before I became a Realtor, I built my career in marketing. That experience shapes how I approach every listing—from positioning and messaging to photography, digital exposure and understanding what makes buyers pay attention.
Professional Photography
Compelling Presentation
Digital Marketing
Strategic Launch
What Should You Do Before You List?
Maybe your home needs a few small improvements before it hits the market. Maybe it doesn't. I'll help you identify what is actually worth doing—and what probably isn't worth your time or money.
What My Clients Say
“Rae was very well versed in the process of selling my house. She negotiated on my behalf and got me exactly what I wanted and more. 10/10 recommend.”
★★★★★
— Past Seller
“Working with Rae on the sale of my property was a breeze. She was knowledgeable, experienced, and communicated very well with me through the entire process. I highly recommend Rae to anyone who is looking to sell, purchase or lease a property. A+ experience!”
★★★★★
— Past Seller
“Rae had our home sold in 3 days and within 6 weeks total from start to finish we were in a new home. She has a great spirit. She is very knowledgeable and knows what she is doing. Her multi tasking abilities is on another level. She is very professional and easy to work with. This is my 2nd time using her to find and sell a home.”
★★★★★
— Repeat Client | Seller & Buyer
Not a Traditional Sale? That's Okay.
Some homes—or circumstances—need a different strategy. I also specialize in selling homes as-is, fixer-uppers, inherited properties and situations where time is a factor.
Let's Build the Right Strategy for Your Home.
Tell me about your home and what you're hoping to accomplish. I'll help you determine the best way to position it for the market.