Selling a Fixer-Upper

Your House Needs Work.
That Doesn’t Mean You Have to Give It Away.

Foundation problems. An aging roof. Water or fire damage. Flood damage. Major deferred maintenance. A house that needs a full renovation.

Whatever the condition, you still have options.

I’ll help you understand what your property is worth as it sits, who the likely buyers are, and which selling strategy makes the most financial sense for you.

WHEN THE HOUSE NEEDS MORE THAN UPDATES

Some homes don’t just need fresh paint and new flooring.

They may need significant repairs, have years of deferred maintenance, have suffered serious damage, or require enough renovation that preparing the property for a traditional retail buyer simply doesn’t make financial sense.

That doesn’t make the property unsellable.

It means we need to approach the sale differently.

This may be the right strategy if your property has:

✓ Foundation or structural concerns

✓ Roof, HVAC, plumbing or electrical issues

✓ Fire, smoke or significant water damage

✓ Flood damage or a home that has been gutted after flooding

✓ Years of deferred maintenance

✓ Multiple major systems needing replacement

✓ Extensive cosmetic and mechanical renovation needs

✓ A condition that makes conventional financing more difficult

✓ Enough work needed that you simply don’t want to take it on

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Even heavily damaged properties—including fire-damaged and flooded homes—can have value. The question is how to position the property, who the realistic buyers are and which sale strategy gives you the best possible outcome.

Is your home basically livable but you just don’t want to update it? → [Selling As-Is]

YOU DON’T HAVE TO FIX IT FIRST.

When a property needs substantial work, homeowners sometimes assume they have only two choices:

Spend a fortune fixing everything—or accept a low cash offer.

Those aren’t always your only options.

Depending on the property, the market and the likely buyer pool, it may make more sense to sell the home exactly as it sits—without taking on the repairs yourself.

Before you put money into a property you’re planning to leave, let’s determine whether you’re likely to get that money back.

First, we look at the numbers.

Before deciding how to sell, I want to understand the property and the financial reality of each option.

CURRENT CONDITION
What does the property realistically need, and how will its condition affect the likely buyer pool?

AS-IS MARKET VALUE
What could buyers reasonably be willing to pay for the property in its current condition?

AFTER-REPAIR POTENTIAL
What could the home potentially be worth after renovation—and what would it actually cost to get there?

YOUR LIKELY NET
What matters isn’t simply the highest theoretical sales price. It’s what you’re likely to walk away with after repairs, carrying costs, commissions, concessions, closing costs and time are considered.

Sale price is only one number. Your net is the one that matters.

WHO BUYS A FIXER-UPPER?

More buyers may be interested in a fixer-upper than you think.

The right buyer depends on the property’s condition, price and available financing.

RENOVATION-MINDED HOMEBUYERS
Buyers willing to take on a project in exchange for the right property and price.

INVESTORS
Buyers evaluating renovation costs, resale potential or rental income.

CASH BUYERS
Buyers who can purchase properties where condition makes traditional financing difficult.

SPECIALTY-FINANCING BUYERS
In some situations, renovation or other financing programs may expand the potential buyer pool.

My job is to understand who the realistic buyers are—and make sure the property is exposed to them.

A FIXER-UPPER STILL DESERVES REAL MARKETING.

A house needing repairs shouldn’t automatically be marketed like a throwaway property.

We don’t hide the condition or pretend problems don’t exist.

Instead, we position the property honestly around its value, opportunity and potential.

PRICE STRATEGICALLY
Account for the property’s condition while protecting its value.

PRESENT HONESTLY
Clearly communicate what buyers need to know without unnecessarily diminishing the property.

MARKET TO THE RIGHT BUYERS
Reach homeowners, renovation buyers, investors and other buyers equipped to take on the property.

NEGOTIATE FROM THE NUMBERS
Evaluate offers based on price, financing, contingencies, concessions, certainty and likely net proceeds.

REPAIR IT, LIST IT AS-IS OR SELL DIRECTLY?

There isn’t one selling strategy that makes sense for every fixer-upper.

The goal is to compare your realistic options before deciding.

REPAIR BEFORE SELLING
Sometimes making certain repairs can substantially increase marketability or net proceeds.

Best when: The numbers justify the investment and you have the time, money and desire to manage the work.

LIST THE FIXER-UPPER AS-IS
Put the property on the open market in its current condition and allow buyers to compete for it.

Best when: Market exposure may produce a stronger result without requiring you to undertake the renovation yourself.

DIRECT SALE
In some situations, selling directly may make more sense than putting the property on the open market.

Best when: The property’s condition, or the seller’s need for speed, certainty or convenience, outweighs the potential benefit of broader market exposure.

There isn’t one right answer for every property.

I’ll help you compare the options so you can make the decision with the numbers in front of you.

I UNDERSTAND FIXER-UPPERS FROM BOTH SIDES.

I’m not only a Realtor. I’m also a real estate investor.

That means when I walk through a property that needs work, I’m looking at more than what it looks like today.

I’m considering repair scope, buyer expectations, renovation decisions, potential value and the numbers that influence what different buyers may be willing to pay.

That perspective helps me position fixer-upper properties realistically—without automatically treating them like they’re worthless.

REPAIR AWARENESS
Understanding how significant property issues can affect value, marketability and the buyer pool.

INVESTOR PERSPECTIVE
Looking at the property through the same financial lens many potential buyers will use.

PRICING STRATEGY
Using the property’s current condition, market and potential to establish a realistic pricing strategy.

NEGOTIATION EXPERIENCE
Understanding the numbers behind an offer so we can negotiate from an informed position.

Real Properties. Real Options. Real Results.

This homeowner did better on the market.

This homeowner originally connected with me through my real estate investment business about selling a property that needed significant repairs.

After looking at the house, the market and the numbers, I believed he had a better opportunity by listing the property rather than selling it directly to me.

So that’s what I recommended—and that’s what we did.

The house needed work. A direct cash sale was an option. But after looking at the numbers, I believed listing it was the better choice for him. Throughout the sale, my job was to make sure he understood what was happening, what he needed to do and what came next.

“She was true to everything that she did.”
★★★★★
— Seller

A flooded home. A different answer.

These homeowners came to me about their flooded property after I had already purchased two neighboring homes through my real estate investment company.

But by the time they came to me, the market had shifted. After looking at the property and the numbers, I believed they could do better by listing the home rather than selling it directly to me.

They did.

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The thank-you note I received from the sellers after their sale.

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AND SOMETIMES, I’M THE BUYER.

In some situations, I also purchase properties for cash through my real estate investment company when doing so genuinely makes sense for the seller.

It’s not the right solution for every property—and it’s not the first recommendation simply because I have that option.

My goal is to help you understand what your property is worth and what your realistic options are. If a direct purchase happens to be the option that best fits your situation, we can discuss that too.

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Not Sure How Much Work is "Too Much"?

Before you start making repairs—or assume your only option is an investor offer—let’s look at the property.

I’ll help you understand its current condition, likely market value, potential buyer pool and the options available to you.

Then you can decide what makes sense.